Analysis: ‘He Gets Us’ Super Bowl Ad

Super Bowl LVIII ended with an overtime touchdown win for Kansas City over the 49ers. Congratulations Kansas City! Two ads for $100 million promoted a non-sectarian Jesus washing the feet of the needy — “Jesus didn’t teach hate. He washed feet. He gets us.” It drew criticism from those who felt the money would have been better spent on the homeless than informing us that Jesus gets us. Perhaps the ad was more directed to the religious. It is true Jesus “went about doing good” (Acts 10:38 KJV), but the True Good He did would be lost, if the abundant life Jesus represents is not embraced. The True Good of our existence is our knowledge of Christ. “Yea doubtless, and I count all things but loss for the excellency of the knowledge of Christ Jesus my Lord: for whom I have suffered the loss of all things, and do count them but dung, that I may win Christ” (Philippians 3:8). May the Spirit of God teach our hearts the richness of the knowledge of Christ for every complexity of life.